Words

April 2020: Connecting With…Bonnie Schafer—Women Repair Zone Customer.

Women Repair Zone website. Read here.


April 2020: Connecting With…Jennifer Pope—Women Repair Zone Instructor.

Women Repair Zone website. Read here.


April 2020: Connecting With…Nan Zamata—Women Repair Zone Instructor.

Women Repair Zone website. Read here.


January 2020: New Products 2020—A sneak peek at new productions to the residential market.

Floor Focus magazine. Read here.


December 2019: Gearing Up for the Shows—TISE & Domotex USA will set the industry on the right foot for 2020.

Jessica Chevalier and Beth Miller. Floor Focus magazine. Read here.


December 2019: Commercial Area Rug Report—Soft surface producers help designers see commercial rugs in a whole new light.

Floor Focus magazine. Read here.


November 2019: Top 100 Retail—A sluggish first half of 2019 holds back growth in residential flooring.

Floor Focus magazine. Read here.


November 2019: Brand Report 2019—Flooring manufacturers discuss the evolution of branding and the role brands play in the buying process.

Floor Focus magazine. Read here.


October 2019: Hardwood: Floor Trends—Hardwood innovation is helping producers return the category to the spotlight.

Floor Focus magazine. Read here.


Aug/Sept 2019: Concrete Moisture—Fast-track construction and shifts in flooring preferences have sped up the development of moisture mitigation technology.

Floor Focus magazine. Read here.


Aug/Sept 2019: Laminate Report 2019—The laminate category continues to innovate.

Floor Focus magazine. Read here.


Aug/Sept 2019: State of Sustainability 2019—More involvement at all levels is energizing the green movement.

Floor Focus magazine. Read here.


July 2019: Neocon 2019—This year’s show delivered new levels of design sophistication.

Darius Helm, Ruth Simon McRae, Beth Miller and Anne Harr. Floor Focus magazine. Read here.


June 2019: CARE Report—Despite a drop in carpet recycler numbers, recycle rates and solutions for PET are on the rise.

Floor Focus magazine. Read here.


June 2019: Digital Design Tools—Innovative digital technology is making the design process more efficient.

Floor Focus magazine. Read here.


June 2019: Evolution of the Commercial Contractor—Commercial contractors discuss the challenges and payoffs of chasing new business opportunities.

Floor Focus magazine. Read here.


June 2019: NWFA Expo Review—The hardwood industry is focused on communicating the category’s inherent advantages.

Floor Focus magazine. Read here.


May 2019: Coverings 2019—Color and graphics along with concrete and terrazzo looks were front and center at Coverings.

Floor Focus magazine. Read here.


May 2019: Single-Family Housing Market Panel—Building contrators share their insights on the housing market, the labor crisis and expanding their product mix.

Floor Focus magazine. Read here.


May 2019: Annual Report 2018: Top Rug Players—Last year, costs associated with raw materials, transportation and tariffs narrowed margins but helped drive industry growth.

Floor Focus magazine. Intro only. Detailed report available to subscribers only.


April 2019: Tiaras & Tools— Born on Easter morning, I was showered with bunnies and pink, frilly things. Surely this was an omen. My future was going to be filled with beauty pageants, ballet recitals, and Easter dresses galore. I would be the little princess every Southern mother felt she deserved. Mom would fuss over my hair and makeup and show me how to walk in heels. I’m 42, and I still can’t walk properly in those damn things.

Catalpa magazine. Read here.


April 2019: Create Centre—Shaw’s new design center is positively impacting more than just its products.

Floor Focus magazine. Read here.


April 2019: Domotex USA—Deutsch Messe holds its U.S. debut in Atlanta, Georgia.

Darius Helm and Beth Miller. Floor Focus magazine. Read here.


April 2019: Commercial Floor Maintenance Business—Flooring product and installation businesses continue to grow their maintenance divisions.

Floor Focus magazine. Read here.


March 2019: UTC Nursing School Trains Nurses of the Future to Fight Community Health Issues—Our local medical community has concerns about the opioid crisis and subsequent drug overdoses, pain management, nutrition deficits, health care gaps and, of course, the nursing shortage. The University of Tennessee at Chattanooga (UTC) School of Nursing is doing something about it.

Business Trend magazine. Read here.


March 2019: Shaw Flooring Network Convention—Shaw renews its commitment to its aligned retail partners.

Floor Focus magazine. Read here.


March 2019: Surfaces 2019 Review—Trends and highlights from the 30th annual national flooring expo.

Darius Helm, Beth Miller and Anne Harr. Floor Focus magazine. Read here.


March 2019: Trends in Corporate Flooring—Designers discuss how shifting needs are impacting workplace design.

Floor Focus magazine. Read here.


February 2019: Modular Carpet Report—Rewriting the script on sector-specific and product-specific strategies.

Floor Focus magazine. Read here.


January 2019: Mohawk Edge Summit—Mohawk launches its latest retail strategy with the top retailers in the country.

Floor Focus magazine. Read here.


January 2019: Retailers Guide to Merchandising—As retailers focus on improving customer engagement, discipline in merchandising is paramount.

Floor Focus magazine. Read here.


December 2018: NAFCD Report—Distributors discuss heavy issues impacting the industry.

Floor Focus magazine. Read here.


December 2018: Area Rug Report—Rug producers discuss what drives sales and how to keep consumers buying rugs.

Floor Focus magazine. Read here.


December 2018: Gearing Up for the Shows—Three large flooring shows kick off 2019 with new products and innovations.

Floor Focus magazine. Read here.


November 2018: Top 100 Retail: Buying Groups section—Leading flooring retailers report that revenues are up, but profits are being squeezed.

Floor Focus magazine. Read here.


November 2018: Brand Report 2018—Flooring manufacturers wade through an endless sea of shifting marketing variables.

Floor Focus magazine. Read here.


October 2018: Floorcovering Distribution Update—With rapid changes taking place, flooring distributors discuss potential threats and the evolution of this channel.

Floor Focus magazine. Read here.


October 2018: Consolidated Carpet: 75th Anniversary—A family company built from the ground up celebrates a milestone.

Floor Focus magazine. Read here.


Aug/Sept 2018: Laminate Report 2018—Laminate retailers indicate the category is holding its own.

Floor Focus magazine. Read here.


Aug/Sept 2018: The State of Sustainability—Has health and wellness co-opted the environmental sustainability movement?

Darius Helm, Jessica Chevalier and Beth Miller. Floor Focus magazine. Read here.


July 2018: Battling Amazon—Strategies for elevating brick-and-mortar to compete against online retailers.

Floor Focus magazine. Read here.


July 2018: Neocon 2018—Neocon’s 50th show was a riot of color, shape and texture.

Darius Helm, Jessica Chevalier, Beth Miller and Anne Harr. Floor Focus magazine. Read here.


June 2018: Concrete Moisture—A panel of contractors weigh in on current moisture issues plaguing commercial concrete.

Floor Focus magazine. Read here.


June 2018: CARE Report—Carpet reclamation continues to be a challenge, but recycle rates are expected to climb.

Floor Focus magazine. Read here.


May 2018: NWFA Expo Review—The hardwood flooring industry dives deep into entrepreneurial success.

Floor Focus magazine. Read here.


May 2018: Education Flooring Trends—Designers weigh in on the trends and issues impacting education design.

Floor Focus magazine. Read here.


May 2018: Annual Report 2017; Top Rug Players & Top Laminate Players—Last year saw big changes in the manufacturing landscape.

Floor Focus magazine. Intro only. Detailed report available to subscribers only.


April 2018: Polished Concrete Report—Despite some issues and misconceptions, polished concrete is growing steadily.

Floor Focus magazine. Read here.


March 2018: Broadloom Report—A decade of innovation in broadloom.

Floor Focus magazine. Read here.


March 2018: Surfaces 2018 Review—At this year’s flooring show, branding and marketing shared center stage with new product introductions.

Darius Helm, Beth Miller and Anne Harr. Floor Focus magazine: Read here.


February 2018: Rug Market Review—Art looks and vibrant color come together at this year’s rug market.

Floor Focus magazine: Read here.


February 2018: Senior Living Update: Case Studies—Designers are challenged to meet requirements while fulfilling design directions.

Floor Focus magazine: Read here.


January 2018: Beyond Las Vegas—Product introductions for 2018 from flooring firms not exhibiting at Surfaces.

Floor Focus magazine: Read here.


January 2018: Surfaces Preview—A peek at what Surfaces 2018 has to offer.

Floor Focus magazine: Read here.


December 2017: Area Rug Report—Suppliers indicate that e-commerce and brick-and-mortar stores can strike a balance.

Floor Focus magazine: Read here.


December 2017: Gearing Up for Surfaces—Surfaces is a one-stop shop for flooring products and education.

Floor Focus magazine: Read here.


November 2017: Trends in Hospitality Flooring—The evolution of hotel brands is transforming hospitality flooring.

Beth Miller and Darius Helm. Floor Focus magazine: Read here.


October 2017: Acute Care Design: Case Studies— Healthcare designers strike a balance between stringent hospital requirements and patient needs.

Floor Focus magazine: Read here.


August/September 2017: Rug Market Review—Manufacturers focus on in-store merchandising and handmade looks.

Floor Focus magazine: Read here.


August/September 2017: State of Sustainability—The green movement is becoming mainstream.

Darius Helm and Beth Miller. Floor Focus magazine: Read here.


August/September 2017: The Future of Architecture and Design—A&D leaders imagine the built environment in 2042.

Floor Focus magazine: Read here.


July 2017: Digital Marketing: Retail—Flooring retailers look toward the future of digital marketing.

Floor Focus magazine: Read here.


July 2017: Mohawk’s Light Lab—Mohawk’s award-winning design facility is one of a kind.

Floor Focus magazine: Read here.


July 2017: NEOCON 2017—This year’s show was bigger and busier than in recent years.

Floor Focus magazine. Read here.


June 2017: Digital Technologies: Commercial—Interior designers offer up the latest on their digital design tools of choice.                                                                                              

Floor Focus magazine. Read here.


May 2017: Concrete Moisture—Identifying and addressing moisture prior to floorcovering installation.

Floor Focus magazine. Read here.


March 2017: Exploring The Jewish Film Festival Series. The Pulse.

1945 highlights an intriguing lineup of films at the 10th Annual Jewish Film Series.


December 2016: The Day That Will Forever Live in Infamy–The Pulse

Photo courtesy of George Allen.

75 years later, local Pearl Harbor survivor George Allen looks back on the day that changed the world…and forever changed his life.


November 2016: Think You Could Paddle Tennessee?–RootsRated.com

Photo courtesy of Randy Whorton.

Need a new challenge? Randy Whorton, Director of Wild Trails in Chattanooga, Tenn., discusses his latest adventure paddling from the Kentucky/Tennessee border to just below Chattanooga.


October 2016: Cherokee National Forest—Benton Falls Trail – Mountain Biking–RootsRated.com

Cherokee National Forest—Benton Falls Trail Running–RootsRated.com

Cherokee National Forest—Benton Falls – Hiking–RootsRated.com

Photo courtesy of Dylan Mantooth.

Interested in hiking, biking or running in the Cherokee National Forest? Check out the Chilhowee Recreation Area in the Benton, Tenn. area. The Benton Falls trail is a great place to start in this 27 mile network.


August 2016: Denice Bizot: State of the Arts 2016–The Pulse

Denice Bizot, a Chattanooga metal sculptor, turns old car hoods and shovels–among other things–into amazing works of art. Turn to pages 24-25.


August 2016: Exploring the Poetic Kama Sutra–The Pulse

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Checkout a show like no other!


June 2016: Learning to Respect the Weasel–The Pulse

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Backstage the atmosphere is like hanging out with the closest of friends, laughing and relaxing. As the clock ticks and show time draws closer, the improv troupe’s energy rises.


April 2016: Small Business Grows Here–Trend Magazine

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The Chattanooga Chamber of Commerce selected four finalists to represent some of Chattanooga’s most innovative and genuine local businesses.


March 2016: Finding a Fresh Perspective–The Pulse

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The Trousdale School in Cleveland, Tennessee currently houses 24 students ranging in age from 22 to 47. It serves “high-functioning adults with intellectual disabilities” by teaching a range of subjects from math to theater.


January 2016: Jedis, Art, and Cooper McCormick–The Pulse

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A curious new art gallery has opened on Frazier Ave. on the Northshore–channels the spirit of Star Wars and artistic expression.


December 2015: Isaac Duncan’s Art of Conversation–The Pulse

Photo by Grant Dotson, courtesy of Isaac Duncan.

Isaac Duncan, a local Chattanooga artist, talks about a dying art–the art of communication.


October 2015: No Final Rest in Potter’s Field–The Pulse

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Potter’s Field, thought to be one of the first, if not the first pauper’s cemetery located in Hill City, currently referred to as North Chattanooga, was a resting place for those who were unclaimed and penniless.


August 2015: Ink, Salt and Water Make Beauty–The Pulse

Photo courtesy of Fennel Blythe.

Chasing her sister with frogs, playing with “real” imaginary friends, and spending an immense amount of time at the ocean…it is easy to see the resulting effects of these times in Fennel Blythe’s artwork.


July 2015: Meet Fennel Blythe: The Fearless Artist and Athlete Who Just Won’t Stop–RootsRated.com

Photo courtesy of Rodger Ling.

Fennel Blythe has a lived a life most of us dream about. Her ups and downs are detailed here as she gives us an insider’s look at how to just let go and take the plunge.


April 2015: Recovering a Stolen Past–The Pulse

Photo courtesy of The Pulse.

Maria Altmann (Helen Mirren), an Austrian emigrant living in California who was forced to leave her homeland and her family during World War II, is left to handle the legal matters and stumbles across some paperwork revealing the details of her family’s stolen artwork.


March 2016: ’The Second Best…’ Is Second Rate. Or Is It?–The Pulse

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The Second Best Exotic Marigold Hotel is certainly a mouthful. If you haven’t seen the first installment, you need to before jumping into round 2.


March 2016: Speaking the Language of Love–The Pulse

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Seductive poetry anyone? La-Tesia Poole and Erika Blackmon, two accomplished poets, have joined forces to bring a unique experience to the Chattanooga community.


November 2014: A Penalty Flag for Stereotypes–The Pulse

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Breaking down the walls of female stereotypes is a truly daunting task. Women have proven over and over that they are capable of fulfilling roles that have been labled “male only.”


December 2011: Big Man in a Kilt & Living Dance: Ballet Tennessee’s programs put lives en pointe–The Pulse

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Big Man in a Kilt: Choosing between knitting and bagpipes to fulfill a fine-arts requirement your junior year of high school is not, perhaps, a decision faced by most people.

Ballet Tennessee: Barry and Anna VanCura of Ballet Tennessee and VanCura Balley Conservancy have done more than simply provide a sense of community for Lookout Valley. They have created a family atmosphere where students and parents can celebrate as one.


September 2011: River Deep, Mountain High–The Pulse

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Chattanooga hosts its second-annual RiverRocks Festival offering everyone anything from kayaking to hot-air balloon rides and comes complete with multiple concerts over its 10-day period.